I decided to make a short campaign about nature and earth lovers, It'll show about how beautiful animals and nature are.
The visual will be minimal and simple. to make people realise what we have in our beautiful world. The campaign will create with 3d elements, 2d elements and text animation.
Some of Nature lover animation that I found use a negative method such as earth is dying or nature's going to burn. it's effective to audience but I found that the positive with beautiful world is more attractive.
here's more references
The Body Shop
1. This is my favorite one. The visual is simple and clean. It can be communicate to people easily.
2. This one is 3d animation + real footage. I like how they use camera angle,little bit shaky. The visual is warmly nice.
3. This is infographic of Canal Isabel. I like how they designed the visual that contain alot of information and the use of typo.
"Manfred" Short animation
4. The color and textrue is quite interesting here. I will try to apply them to my project.